Tuesday, November 11, 2008

Talk: Rick Robinson's visit

Hi folks,

Rick Robinson, a leader in ethnographic study of product design, will speak later this week at the College of Design.

Best,

Ben.

***

PhD faculty and students,

This is just a reminder that Dr. Rick Robinson (Senior Research Scientist, Design Continuum, Boston) will be with us on this Thursday and Friday (November 13 and 14). The general schedule is as follows:

Thursday evening (November 13, 7:00 pm): Public Lecture
Title: Rest & Motion: rethinking the frames of design research
Place: Brooks 320

Thank you,

Perver


Rick E. Robinson is a senior research scientist who has spent the majority of his career developing and applying innovative approaches to understanding consumers. Rick holds a Ph.D. in Human Development from the University of Chicago. He is a thought leader across multiple industries, working with companies as diverse as BMW, McDonald's, Sony, and Pfizer. He has been using observational research as a basis for new product, service and strategy solutions for nearly 20 years. He was a co-founder of E-Lab, a research consultancy which pioneered new research approaches for understanding the interactions between people and products. In 1999, E-Lab was acquired by Sapient, where Rick became Chief Experience Officer. After Sapient, he became Global Director of ethnographic and observational research at GFK/NOPWorld, one of the world's largest market research practices. Among his clients have been Ford, General Mills, General Motors, Hallmark, Intel, Nabisco, Novartis, Samsung, and Unilever. Dr. Robinson lectures widely on research and methodology; he is the co-author of The Art of Seeing with Mihaly Csikszentmihalyi, and has numerous publications in journals and magazines. He is currently working on a book on the principles of ethnographic practice for design and product development.



--
Perver Kor├ža Baran, Ph.D.
Research Associate Professor
North Carolina State University
Center for Earth Observation;
College of Natural Resources            
Dept. of Parks, Recreation and Tourism Mgmt;
College of Design, PhD Program in Design

Campus Box 7106 / Jordan Hall          
Raleigh, NC 27695                      
Phone: (919) 513 23 73
Fax: (919) 515 34 39






--
Benjamin Watson
Design Graphics Lab
Associate Professor
Dept. Computer Science
North Carolina State University
EBII 2280, 890 Oval Dr, Box 8206
Raleigh, NC 27695-8206
Phone: 919-513-0325
Fax: 919-515-7896
Lab: 919-513-0847
Email: bwatson@ncsu.edu
URL: http://designgraphics.ncsu.edu/

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