Thursday, March 01, 2012

Spotted: How the brain responds to deceptive advertising

Two stage response to deceptive ads: 1) focus attention, with more deception causing more attention; 2) evaluate veracity, with greater effort for subtle deception. 

ScienceDaily: Consumer Behavior News
Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new research. The work opens the door to further research that could help us understand how brain injury and aging may affect our susceptibility to fraud or misleading marketing.

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