Wednesday, May 02, 2012
Just like broadcast tv, the Internet is funded by ads. And there is still a great deal of innovation to come in digital advertising.
IEEE ComputerComputers and digital displays replace posters and billboards. Such display systems are essentially distributed computing systems that enable a new form of communication in public space. Advertising is the driving factor for this transition and at the same time advertising is transformed through this development. Engaging and motivating the users as well as measuring their interaction is a major challenge for the advertisers. For society it is a unique chance to establish a new communication media in which advertising is present, but does not dominate it.