Friday, November 23, 2012

Find: measuring visual online experience - How online video stream quality affects viewer behavior

a/b testing codecs and routers. Result: it matters a lot. 

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How online video stream quality affects viewer behavior

It may seem like common sense that the quality of online video streaming affects how willing viewers are to watch videos at a website. But until computer science researchers developed a way to rigorously study the question, no one had been able to scientifically test the assumption.

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