Wednesday, June 05, 2013

Find: Google banks on the visual by bringing images to search result ads

Google ads will now have pictures. Good for ads, bad for search. 

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// published on The Verge - All Posts // visit site

Google banks on the visual by bringing images to search result ads

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Google continues to wow with new products and services, but now the company is adding a new feature to its core search advertising product: images. According to a Google blog post, it is rolling out a beta version of image extensions for search page ads. It basically allows advertisers to include images along with the text ads that appear when users search Google for a particular result. According to the Google, one out of every six searches surfaces some type of image or visual content; the new feature will call up pictures when Google determines they would be relevant to the end user. Google will be keeping an eye on the images that appear on the search results page, however, requiring that advertisers send in the images they'd like to...


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