Wednesday, June 26, 2013
Spotted: Reputation can trump money: Reputation concerns can encourage people to take part in real world 'public-good' programs
Your reputation -- your own brand -- has monetary value. Making your reputation depend on your behavior can be a significant persuader. Visibility is a significant ingredient of reputation.
Phones and visuals are powerful tools for visibility.
// published on ScienceDaily: Consumer Behavior News // visit site
Reputation can trump money: Reputation concerns can encourage people to take part in real world 'public-good' programs
Using enrollment in a California blackout prevention program as an experimental test bed, a team of researchers showed that while financial incentives boosted participation only slightly, making participation in the program observable –- through the use of sign-up sheets posted in apartment buildings -– produced a three-fold increase in sign-ups.