Sunday, February 02, 2014

VXLab Post - VX Lab project: Visual communication of knowledge structure

Thanks to technology, visual communication is easier than ever to create and disseminate. Unfortunately, technology hasn't yet been able to help people communicate effectively — thus the catchphrase "Death by Powerpoint." This is particularly unfortunate, as the complexity of our world continues to grow.

Our goals in this project are to understand how visuals help people communicate, and build tools that help people create more effective visuals. We are studying visual communication of knowledge structure, which graphic designers call "visual hierarchy." Knowledge is built not only from facts, but also from the connections we draw between those facts. Visual hierarchy communicates one such set of connections. We are currently engaged in a series of experiments designed to determine when this visual communication is effective.

Principal Investigators: Ju Hee Bae (NCSU), Ben Watson (NCSU)

Thanks to: Anne McLaughlin (NCSU Psych), Doug Gillan (NCSU Psych)


J. Bae & B.A. Watson. (2013). Toward a better understanding and application of the principles of visual communication. In W. Huang (ed.), Handbook of Human Centric Visualization. Springer. ISBN:978-1-4614-7484-5. (website) (pdf)

J. Bae & B.A. Watson (2013). Visual communication of knowledge structure using gestalt principles. Presentation at the North Carolina Cognition Conference. (pdf)

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